How Live Tinted Founder Deepika Mutyala Ari Kutsanangudza Runako Kune Vanhu Veruvara

Mazuvano, unokwanisa kupenengura chero magazini yerunako kana yefashoni woona marudzi ese evanhu akapararira pamapeji. Asi kare mukutanga 2000s, apo Deepika Mutyala kukurira muHouston, Texas, izvi zvakanga zvisiri izvo. Nekudaro, pachinzvimbo chekuchema nekumiririra kushoma, akatanga kuseta mavhiri kuti achinje rondedzero iye nevamwe vasikana vakapusa pasirese. 

Kutanga basa rake muindasitiri yerunako, akatumira mavhidhiyo mirayiridzo sei ruvara rwakakodzera ne red lipstick uye yakakurumidza kuwana mamiriyoni ekuona. Vhidhiyo iyi ndiyo yaive catalyst yechinangwa chake ita kuti runako ruwanikwe nevanhu vane ruvara, izvo zvakazoita kuti titange Rarama toning. 

Zvakatanga sei runako runobatanidza Kubva ipapo, kanzuru yenharaunda yakashanduka kuita yekuhwina-inohwina cosmetics uye skincare brand isina chinangwa chekudzikira. Nguva pfupi yadarika takava nemukana wekutaura naMutyala apo ari kugadzirira kuwedzera Live Tinted kuva chikamu chitsva chekuchengetedza ganda gore rinouya. Pazasi, anogovera kuti tsika yake yakagadzira sei chimiro chese chemhando uye matanho aanofunga kuti indasitiri yerunako inofanirwa kutora kuti iwedzere kubatanidzwa.

Chaizvoizvo, vhidhiyo yako yehutachiona yakatungamira iwe kugadzira iyo Live Tinted nharaunda?

Hongu uye kwete. Ndingati vhidhiyo yangu yehutachiona ndiyo yakatotanga rwendo rwangu semufurira, asi kugadzira Live Tinted sepuratifomu yenharaunda yaive mhedzisiro yebasa rangu rese muindasitiri yerunako. Kutanga kudivi rekambani ndozove mupesvedzeri, ndakanyatsoona kuti pakanga pasina nzvimbo yepakati apo vanhu vaigona kuuya kuzokurukura nyaya dzaive dzakashata muindasitiri - zvinhu zvakaita sekupenda uye bvudzi rechiso, semuenzaniso. Ini ndinofunga tambo dzakaita seizvi dzanyanya chiyero ikozvino, asi yaive 2017 apo ini ndaisanzwa sekunge zvine basa. Saka kutangisa Live Tinted sepuratifomu yenharaunda kwakakosha kwandiri. Ikozvino tazvishandura kuita nharaunda uye mhando inonzwa zvakanyanya, inotonhorera. 

Chaive chinangwa kubva pakutanga chekushandura nharaunda iyi kuita runako ruzere rudzi?

Pandaiva nemakore 16, ndaigara muHouston, Texas uye nguva dzose ndaiudza vabereki vangu kuti ndaizovamba brand yangu yezvizoro. Chishuwo ichi chakasimuka kubva pakuti ndakafamba mikoto pakati pema salons uye handina kuona chero munhu akaita seni, uye handina kumboona chero zvigadzirwa zvingandishandira. Ndaigara ndichizviudza kuti ndichachinja. Saka nhanho dzese dzebasa rangu dzakanditungamira kusvika panguva ino. Icho chokwadi chekuti zvese izvi zviri kuitika ndezvechokwadi uye kurota kunoitika zvechokwadi.

Chii chaive kukurudzira kuseri kwezita rekuti Live Tinted?

Ndichikura, ndaigara ndichifunga kuti ndaizotumidza zita rangu rerunako senge "runako rwakadzama" - mutambo wezita rangu - asi zvakare nekuti ndaida kuti izivikanwe neakadzama ganda kuitira kuti mhando ndeyese nezvedu [ vanhu vane ganda rakadzama]. Asi ini ndakanga ndisingadi kuti mhando iyi ive pamusoro pangu, uye kungoshandisa izwi rekuti "dzakadzama" ndainzwa saizvozvo.

Ndakanga ndichiona zvakazarurwa zvese izvi uye ndaiziva kuti ndaida kuti mhando ive pamwe chete. Saka ndakanzwa sekunge izwi rekuti tinted rinonyatso kutibatanidza nekuti tese tine ganda uye ini ndaida kudzikamisa matani eganda sechikamu chenyaya hombe. Ndinofunga kuti "kurarama tinted" yakafanana nemantra: nekugara mune tinted, iwe unorarama zvechokwadi uye unombundira ganda rako tone uye undertones yako; uye kudada nehunhu hwavo netsika dzavo. 

Ndeipi nguva yawakafunga kutanga kugadzira zvigadzirwa mushure mekutangisa saiti yenharaunda?

Zvakanaka, mumazuva ekutanga epuratifomu yenharaunda, takaita ongororo nekubvunza mibvunzo kuti tizive nhengo dzenharaunda uye kunzwisisa zvavaida kuona kubva kwatiri. Imwe yenzvero yatakaita yakanga iri: “Chii chinonyanya kukosha kwauri munyaya yerunako?” Huwandu hwehuwandu hwevanhu hwakataura kuti dambudziko ravo rekutanga rekunaka ndeye hyperpigmentation uye madenderedzwa akasviba. Saka, iwe unoziva, vhidhiyo yangu yakasviba denderedzwa rekugadzirisa ruvara yakaenda kuhutachiona muna 2015 uye isu takabvunza uyu mubvunzo mukutanga kwe2018; saka makore matatu gare gare vanhu vakanga vachiri kutarisana nedambudziko rimwe chetero. Makore matatu gare gare, ndakafunga kuti indasitiri yakanga yagadzirisa nzira uye yakagadzirisa mamiriro acho ezvinhu. Kunzwa izvi kubva munharaunda iyi yakavimbika yevanhu veruvara kwakangoita kuti ndinzwe sekuti taifanira kuwana mhinduro. Enter HueStickiyo yakatanga muna 2019.

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Chinyorwa chakagovaniswa na LIVE TINTED (@livetinted)

Ini ndinofunga chinhu chakangwara chatakaita kutora zvidzidzo kubva kuhupenyu hwangu seanofurira uye kushanda muindastiri uye kuziva kuti kururamisa kwemavara chishandiso-chinoshamwaridzana nenyanzvi. Isu takaita kuti ive-ine hushamwari nekuita kuti ive yemazuva ese multistick, asi mumimvuri yakaongorora kururamisa kwemavara. Izvo zvakakosha kwandiri kuve chiratidzo chinomiririra hunyanzvi, nekuda kwekuti ndanga ndiri muindasitiri kwenguva yakareba. Ndinoda kuti ive brand yechinyakare inozopfuura ini. Saka tiri kunyatsotora nguva yedu kuvaka zvigadzirwa zvemhando yepamusoro izvo zvinodada nenharaunda yedu. 

Mukati memakore maviri, Live Tinted yakatengwa neUlta - zvairevei kwauri kuva wekutanga wekuSouth Asia brand kutengeswa ikoko?

Zvaireva nyika yese, uye ichiri kunzwa senge "pinch me" nguva. Ndinodada kuti tinogona kuita izvi kunharaunda yeSouth Asia, asi ndinovimbawo kuti handisi wekupedzisira. Ndinovimba ichi chingori kutanga kune mamwe akawanda mabhureki nekuti isu tinofanirwa kujaira izvi. Kwandiri, ndezvekujairisa ganda rakatsvuka uye kuita kuti musikana wese ane shavi azvione ari pahunhu. Naizvozvo, kushanda muchitoro chikuru chezvizoro zvinoita senzira chaiyo yekuenderera mberi nebasa redu. 

Tsika yako inobata sei sarudzo dzaunotora maererano neLive Tinted?

Inobata chikamu mune yega sarudzo yandinoita, kubva pakuhaya, kuunganidza mari uye sarudzo dzevasima mari, kusvika pakugadzira chigadzirwa chedu. Ndinogara ndichiedza kutsvaga nzira dzekubatanidza tsika dzangu. Patakatanga HueStick's inoyevedza, yakapfuma berry ruvara, takaidaidza kuti "yemahara" nekuti kekutanga, ndakanzwa ndakasununguka kupfeka ruvara runopenya paganda rangu. Takaupemberera naHoli, mutambo wemavara mutsika dzangu. 

Ini handimbodi kungova chigadzirwa brand isina basa nenharaunda. Nenzira iyi iwe uchaona kuti zvese zvishoma zvese zvezvigadzirwa zvedu zvinobva kutsika yangu. Semuenzaniso, yedu yekurongedza imhangura. Muvara uyu unoshandiswa zvakanyanya kwete mutsika dzeSouth Asia chete, asiwo mune dzimwe tsika dzakawanda. Ini ndinoda chaizvo zano rekuunza vanhu vanobva kwakasiyana tsika pamwechete kuburikidza nerunako. Ndicho chaicho chinangwa changu neiyi brand ndechekuti mune zvese zvakadzama iwe unoona chidimbu chekwaunobva.

Ndiudze nezve chako chazvino chigadzirwa, HueGuard.

HueGuard iyo mineral SPF primer uye moisturizer isingasiyi chena yakasara paganda. Zvakatitorera nguva yakareba kuti fomura iyi isvike pairi. Iine mumvuri wakaisvonaka wemarigold, nokuti kubva pakutanga ndakanga ndisingadi kuti tive nemanzwiro ekuparadzira kuchena paganda redu, nokuti izvi ndizvo zvatakaudzwa hupenyu hwedu hwose hwainzi hwakanaka. Saka ndinodada nechero diki diki diki iro rinotanga semumvuri wembambo uye wozosangana zvisina musono muganda rako. 

Aive nerunyorwa rwekumirira rwevanhu zviuru gumi kunyangwe tisati tatanga chigadzirwa nekuti isu takagadzira hype. Taiziva kuti nharaunda yedu yaizoifarira nokuti taitarisirawo kwairi. Isu takamirira brand kuti iuye neSPF kuti tigadzirise nyaya dzakananga kwatiri. Ndichakuudza, vanhu vazhinji vakandiudza kuti hazvishande - uye chingori chimwe chiyeuchidzo chekuenda neyako intuition nekuti vaive vakanganisa. 

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Chinyorwa chakagovaniswa na LIVE TINTED (@livetinted)

Kuenda kure neLive Tinted kwechinguva, sei uchifunga kuti indasitiri yerunako yakanonoka kujairana nevanhu veruvara?

Handifungi kuti vakamanikidzwa kudaro. Saka kana iwe ukaona kudiwa kuchiuya kubva kune chimwe chikamu chebhizinesi rako, iwe ucharamba uchigadzira kugovera kune icho chinodiwa. Zvinoshamisa chaizvo, nekuti ungatarisira sei kuti pave nekudiwa kana iwe usina zvigadzirwa zvakagadzirirwa ivo vateereri? Paunotarisa simba rekutenga revanhu vane ruvara, mari yemadhora yavanoshandisa iri mumabhiriyoni. Saka zvinoodza mwoyo chaizvo kuti akanga asina kugutsikana, asi panguva imwe chete ndine tariro yezvichauya mune ramangwana. Zvakanaka chaizvo kuona kuti ingani shanduko dzakaitika mumakore mashanu apfuura. Ndine tariro uye hope (uye ndinofunga zvichave zvechokwadi) kuti kune chizvarwa chese chevanhu vasingazove nehurukuro idzi. Izvi zvinondifadza chaizvo. Saka ndinoedza kutarisa pane zvakanaka, asi zvinosuruvarisa kuti zvakatora nguva yakareba.

Ndedzipi budiriro dzauchiri kutarisira kuona muindasitiri?

Kusiyana kunofanirwa kunge kuri padanho rega rega rebhizinesi. Hachigoni kuva chimwe chinhu chimwe chete mumishandirapamwe. Ini ndinofunga kuti kana mhando dzakawanda dzichisiyanisa vashandi vavo, ivo vanonyanya kusiyanisa maonero avo uye nekufunga kwavo mazuva ese. Uye saka ini pachangu ndinofunga kuti isu tine rombo rakanaka kuva nechikwata chepamusoro chakasiyana, uye zvakabatsira chaizvo. Ndinoreva kuti haisi masvomhu epamusoro, hidza tarenda rakasiyana kuti ugadzire zvakasiyana mumhando yako. Ndinovimba mamwe mabhureki anozoona simba reizvi mune ramangwana.

Ndeapi mazano aungapa kune avo vanoda kugadzira yavo brand?

Kune vezvemabhizinesi vanowana mapundu mumusika, asi havasi vese vanowana iwo mapundu kuburikidza neruzivo rwavo. Kutsvaga nzvimbo chena, iyo inobatanawo neni pamunhu pachedu, yakandibatsira kuti ndipfuure nemazuva akaoma ebhizimusi nekuti ndinonzwisisa kuti mhando iyi yakakura kupfuura ini. Kana iwe uri muzvinabhizimusi, inotenderera - iwe unogona kuve nehushoma pazuva rimwe chete raunenge uine yakanyanya. Kana iwe ukagadzira brand yakavakirwa pachinangwa chako uye paine chinangwa kumashure kwayo, iwe unomuka zuva rega rega uchishamisika nebasa rako. 

Chekupedzisira, ndeipi yaunofarira runako maitiro izvozvi?

Vanhu vanobvuma zvinhu zvataimboona zvikanganiso. Semuenzaniso, kunyangwe isu tiine ruvara rwekugadzirisa HueStick, kune mazuva mazhinji pandinozunungusa madenderedzwa angu akasviba. Ndinofunga patinonyanya kuona vanhu vachiita izvi, ndipo pavanonyanya kunzwa vane chivimbo uye vakasununguka muganda ravo. Ndinofara zvikuru kuti nhasi runako runobatwawo maererano neshoko rokuti "zvishoma zviri nani". 

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